What is My Story?

I have passion for entrepreneurship and finance and have helped few people launch their start-ups. I would like to be acknowledged and trusted as a person who can help people or businesses to launch their start-ups from idea conception to launching the business. For this reason, I started this site to tell my story - http://www.businessstartupsupport.com/ It is still a work-in progress now.

In addition, before now, my businesses have mainly been selling to individual customers or consumers and I did not have any problems with that, as many of my customers came by word of mouth. However, in 2014, I started a property business that offers services to other businesses and that completely changed everything as I really struggled to get customers. The approach I used to sell to individual customers has not worked because when I call them to arrange a meeting, they would ask for my website to check me out as Alan has already mentioned.

One thing that I have found out is that on the online platform which digital marketing manly uses, customers are not only interested in how good your products or services are, but are also interested in you, who you are and what you have done. Alan makes a comparison between “drama” and “scenery” and I think with the skills from this course, I will rewrite my contents to provide the richness, authority and confidence needed to enhance my reputation. But I think this takes time.

I am also part of many networks but I need to improve my communication to become a better story teller. In addition I am learning how to use the social media more effectively.

The definition of Digital Marketing

The definition gives a good insight into the practice of digital marketing– the use of digital channels to communicate with customers/consumers, instead of the traditional method, which mainly relied on tangible items such as business cards, newspapers, magazines, TVs, brochures and logo for branding of products and services etc.

The development in digital technologies as well as the internet and mobile technologies have caused changes in the way people behave and do things, and as a result, a new approach to marketing is required.  I think one consequence of this is the amount of information that is available and how people are willing to connect and share information, create communities and build relationships. I think this aspect of connectivity, sharing information and building relationships present marketers with the opportunity to know their customers better and serve them well.

Digital marketing seems to be having a great impact and is reshaping some industries. For example, Newsweek’s announcement in 2012 that they were moving to digital sent shock-waves throughout business and media world after nearly 80 years of publication. This is an internationally renowned brand but despite that, consumers were being served through digital channels such as online, tablets better, where they can subscribe and read the news 24 hours. In the UK, early this year the Independent newspaper did the same thing and moved to digital too.

One aspect in the definition that I like very much is the idea of evaluating “the success of marketing campaigns”. As the course progresses, I would like to see how this happens.