The course shows that digital has affected people in four main ways ; socially, through creativity, through information and through entertainment. The impact on people needs to be understood so that businesses can understand how to respond appropriately to the needs and wants of customers.
Week 2 focused on how digital has impacted business, particularly marketing, e-commerce, automation and efficiency, the emergence of new business models which are disruptive in nature and future development. This was the pinnacle of the course especially the ways new business models such Uber, Netflix, Airbnb etc. have emerged that are rendering existing business models obsolete. We also learnt about how existing organisations are using digital to transform their business.
On the whole, the course has been great and has added to my understanding of how to use digital for my business. The course has also increased my interest in the subject and I can say that I am going to follow additional courses to deepen my knowledge and gain more confidence to prepare myself and look in anticipation of the future of digital development. With three 3D printing already on the horizon, driverless cars, artificial intelligent and other new developments, it is obvious that things will never be the same again.
I would like to say thank you once again to the course organisers, Virgin Startup, Accenture and Futurelearn for the opportunity given me to acquire this invaluable skill. In addition, I will not forget to thank all fellow participants for being such a great team. I wish you a happy digital future in all your digital pursuits.
