Online Business Format for Jordan

I think this kind of business can be done entirely online based on subscription or direct sale of the advice in the form of an eBook. In this case Jordan would have an online business which only provides advice to couples on the legal requirements associated with getting married in some overseas places. For example, Destination Bride , sells “A Complete Guide to Planning Your Wedding Anywhere in the World” for $19.99 - http://www.destinationbride.com/about.html

However, from my previous case studies, I know of a business that was started like this, providing online service to tourists. However, the founder realised that they could make more money and provide better service by being involved is most aspects of the value chain. So, they set up an office and engaged the services of other companies that they felt were good at organising the weddings and other events at the destinations. After, the second year, they decided that they wanted to give the customers a special experience, which those companies could not provide, as this was their strategy for keeping their customers. So, they started opening regional offices, where they are now able to take charge of the travelling arrangements, right from the country of origin to the destination and organising all the events.

It seems Destination Bride does more than selling only guidelines and I would do the same. Jordan could start selling the guidelines first before expanding into other areas of the events planning and management activities.

Starting a Business Creates Change

I have always wanted to start online businesses. Few years ago, I was about to launch one but was discouraged by friends. Regrettably, today, that business idea has become a huge success for others. This shows how bad it is to have an idea without taking action. I think it is better to try and fail than not trying at all, because of fear of failure. It is also better to keep friends that motivate you and are of like minds.

I want to go into health and food business. I became sick in 2010 and later, I realised that the medicines that were given to me produced more side effects than the benefits. I read a lot of stories on the internet and forums and the stories were the same. People that were given the same medication were experiencing the same side effects. After doing a lot of research and taking courses in nutrition, I found that a lot of common diseases that people suffer from could be prevented and even reversed through food, without having to go through painful side effects of medications, some of which may not be reversible.

So, that is my story and passion. I want to change the world through food! I know there is a lot of hype about healthy eating these days, but most of them are hypes and money making schemes, as diseases and malnutrition are increasing. For example, in the UK, results of Health Survey for England (HSE) for 2014 show “that 61.7% of adults were overweight or obese (65.3% of men and 58.1% of women)” It is expected that by 2050 obesity will affect 60% of adult men, 50% of adult women and 25% of children - https://www.noo.org.uk/NOO_about_obesity/adult_obesity/UK_prevalence_and_trends

Another reason as to why now is the Internet, the platform/market for online business. I have just completed course on Digital Leadership, Internet of Things and Digital Marketing. These courses widened my understanding of the Internet, its potential and role in future as more and more transactions are conducted online. Even in my local shopping centre some old established businesses, even well-known clothing shops, have closed down and one of the main reasons is online business as more people are shopping online, where they can find more competitive prices, variety of choices and convenience.

I think the main benefit of starting an online business or any business is control of my destiny - fulfilling a purpose as I believe everybody has a purpose for being in this world.