I think this kind of
business can be done entirely online based on subscription or direct sale of
the advice in the form of an eBook. In this case Jordan would have an online
business which only provides advice to couples on the legal requirements
associated with getting married in some overseas places. For example, Destination Bride ,
sells “A Complete Guide to Planning
Your Wedding Anywhere in the World” for $19.99 - http://www.destinationbride.com/about.html
However, from my previous case studies, I know of a business
that was started like this, providing online service to tourists. However, the
founder realised that they could make more money and provide better service by
being involved is most aspects of the value chain. So, they set up an office and
engaged the services of other companies that they felt were good at organising
the weddings and other events at the destinations. After, the second year, they
decided that they wanted to give the customers a special experience, which those
companies could not provide, as this was their strategy for keeping their
customers. So, they started opening regional offices, where they are now able
to take charge of the travelling arrangements, right from the country of origin
to the destination and organising all the events.
It seems Destination Bride does more than selling only
guidelines and I would do the same. Jordan could start selling the guidelines
first before expanding into other areas of the events planning and management activities.
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