Hello All,
I am Kenneth from Northfleet, Kent, UK. I manage a property consultancy business and one of the the services that we provide is management of client services and this is the area that cause most problems, especially as many property services are going digital. So, I have decided to do this course with the hope of finding a better way to deal with this problem.
What does designing the future mean to me? I would say everything! Things are changing around us very fast that the old ways of doing things are no longer enough. Some of these changes are positive, some are negative and others are too complex. I have studied Internet of Things, Digital Leadership, New Business Models etc. and what they all have in common is that they show the pattern of things to come. I think design thinking is an innovative way of dealing with these changes. For example, in a market where the customers have all the information about a product or service, there is not a lot to tell the customers as they have become “experts”. The only solution is to collaborate with them.
In addition, I think designers have always designed the future as can be explained by all these new things around us. For this reason, I think understanding the approaches and techniques that designers use are invaluable knowledge to have. I think incorporating these ideas into businesses can make them become more innovative for the benefit of customers and the society. For instance, in this course, we are going to cover the four aspects of design; strategic design, service design, transdisciplinary design and transition design, which we can use to solve not only business problems but also problems in our communities and the wider world.
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